MOBILE, Ala. – A comprehensive, multi-faceted “Experience the Difference” marketing campaign coupled with an internal “Exceptional Hospitality” initiative earned the University of Mobile a grand prize award for exceptional achievement in public relations and development from the Baptist Communicators Association.

The Arthur S. Davenport Award grand prize was among multiple honors earned by the Baptist university’s Office for Marketing and Public Relations at the 60^th annual Wilmer C. Fields Awards ceremony held April 24 in Richmond, Virginia. The Experience the Difference Campaign/Exceptional Hospitality Initiative also won first place for Public Relations & Development – Communication and/or Marketing Strategy.

“We are thrilled to receive this prestigious honor from the Baptist Communicators Association, recognizing the significance of effective communication in our profession,” said Lesa Moore, vice president for marketing and public relations at the University of Mobile.

“Leveraging our ‘Experience the Difference’ campaign and ‘Exceptional Hospitality’ initiative not only showcases what sets the University of Mobile apart, but also exemplifies the commitment to excellence across campus. It’s a testament to the creativity and dedication of our marketing team and faculty and staff, as well as the vision and mission of the University of Mobile,” Moore said.

Over the course of three months, the marketing team initiated and developed the Experience the Difference campaign to communicate the distinctives that make the university different from other universities and a worthwhile investment for students and families. The campaign was launched during the spring and summer of 2023 and is ongoing.

Supporting the overall Experience the Difference campaign was a robust, scripture-based internal customer service framework titled “Exceptional Hospitality.” The university-wide initiative put UM’s Christ-centered focus into action with practical strategies aimed to redefine hospitality in an academic context, creating individual experiences that are distinctive to the University of Mobile.

The university also earned honors in photography, videography and magazine divisions.

 

First Place Presidential Portrait 

A portrait of retiring university president Lonnie Burnett at work in his office earned first place in Photography/Portrait – Field for Rovy Lopez, director of visual media, and Heath Vester, associate vice president for creative services.

 

TorchLight Magazine 

The presidential portrait accompanied a feature story in the Spring 2023 issue of TorchLight magazine, which also earned honors. The university’s annual alumni magazine placed second in the Print Publication – Magazine category in the Overall Publication division.

 

Videos Earn Honors

The university earned second place honors in two different categories for videography in the Audio-Visual Communications division.

“Rammy Rock Stars” won second place in the Event category for more than three minutes. The playful video was created for the university’s spring faculty/staff luncheon and featured various university employees in the spotlight as rock stars.

“Dear UM” won second place in Video Storytelling – more than three minutes. The poignant video was created for the university’s annual Leadership Banquet and featured students reading letters they wrote to the university about their UM experience.

 

The UM Marketing Team

The University of Mobile Office for Marketing and Public Relations includes:

Lesa Moore, vice president for marketing and public relations

Kathy Dean, associate vice president for university communications

Heath Vester, associate vice president for creative services

Noah Walters, project manager and digital marketing specialist

Emily Deal, graphic designer

Rovy Lopez, director of visual media

Camden Jewell, photographer and videographer

Molly Grace Watkins, content creator

Kellie Cavallaro, assistant to the vice president for marketing