Mobile, Ala. (April 28, 2026) — After more than a year of planning, Visit Mobile is celebrating the arrival of the annual Travel South USA Global Week conference to downtown Mobile. The week’s events began on Monday night with a “Stars of Alabama” welcome reception at the Exploreum Science Center, presented by the Alabama Department of Tourism.

Visit Mobile is hosting 55 international travel journalists from 19 countries, along with delegates from 12 southern states. Overall, the conference attendance is expected to include approximately 190 attendees.

Events include allowing conference guests to discover Mobile through carefully curated city tours, such as the Mobile-Tensaw River Delta, Africatown, Mobile’s cultural heritage, historical highlights and the city’s incredible cuisine scene.

In his address during a welcome breakfast on Tuesday, David Clark, President and CEO of Visit Mobile, highlighted the City of Mobile’s booming developments, infrastructure and industry advancements, including:

Additionally, the Visit Mobile team and other tourism leaders will network and collaborate with these travel writers to create high-impact storytelling that immerses global media in authentic travel experiences from across the South.

The conference will conclude on Wednesday, with a Mardi Gras-themed closing celebration, hosted by Visit Mobile.

Visit Mobile is the official destination marketing organization charged with attracting visitors and conventions to the Mobile area. To learn more about our historic destination and find out why Mobile is the city that’s Born to Celebrate, visit Mobile.org. This convention and visitors bureau is an accredited Destination International Marketing Organization.