Mobile, AL | October 7, 2025 — Lewis, the Creative Agency of Record for C Spire, has once again set a new standard for iPhone launches with its innovative, adaptable campaign for the iPhone 17. Designed and executed by Lewis, the campaign highlights the phone’s newest features while reinforcing C Spire’s network reliability and brand promise.

The hero spot, entitled “More, More, More,” emphasizes all the “more” that comes with the iPhone 17—more close-ups, more perspective, and more innovation. Lewis developed a flexible creative approach to meet the challenge of promoting a phone whose full features are revealed just days before launch.

“Apple’s product launches are famously secretive, but we turned those unknowns into an advantage,” said Ryan Gernenz, VP Creative Director at Lewis. “By designing creative that could adapt instantly, we gave C Spire a unique platform to show that customers don’t just get the newest iPhone—they also get more features, more reliability, and more value.”

By building modular creative frameworks around launch rumors and multiple scenarios, Lewis was able to highlight three iPhone 17 features—more than any other carrier—while tying the story back to C Spire’s There’s More to C brand platform. The work is now live across TV, online video, connected TV, social, programmatic, and search throughout C Spire’s markets.

This campaign follows Lewis’ previous high-profile work for C Spire, including the Super Bowl campaign, Deep Connection, further cementing the agency’s leadership in crafting innovative, results-driven work for the brand.