Mobile, Ala. – August 20, 2025 — Lewis, the full-service advertising and marketing agency with offices in Mobile, Birmingham, and Nashville, is taking its award-winning event concept World Bourbon Toast™ to a global stage once again — this year broadcasting live from Bourbon & Beyond, the world’s largest food, Bourbon, and music festival, on Sunday, September 14 in Louisville, Kentucky.

“Blending live music, cultural celebration, and Kentucky Bourbon into one global moment is exactly the kind of work that leads to a worldwide platform for engagement,” said Ellen Faulkner, CEO at Lewis. “The World Bourbon Toast is more than an event — it’s an experience that continues to lift the Kentucky Bourbon brand to a global level, which is right where it should be.”

Created by Lewis in partnership with the Kentucky Distillers’ Association (KDA) for the Kentucky Bourbon Trail®, the World Bourbon Toast first launched in 2024 to mark the 25th anniversary of the Bourbon Trail™. The inaugural celebration connected Bourbon fans across six continents and 32 countries through a 24-hour livestream of toasts from around the globe.

This year, Lewis is scaling the concept to new heights. From the Bourbon & Beyond festival grounds, the agency will stream live throughout the day on the Kentucky Bourbon Trail® Instagram, Facebook, and YouTube, featuring interviews with Bourbon influencers, cultural tastemakers, and musical artists, along with behind-the-scenes coverage — all building toward the World’s Biggest Toast on the festival’s main stage.

Kentucky Governor Andy Beshear will join KDA leadership, special guests, and thousands of festivalgoers for the global moment, punctuated by an aerial flyover.

For Lewis, it’s a showcase of creative and production expertise that combines experiential marketing, influencer integration, and social amplification — skills the agency applies year-round for clients across food and beverage, tourism, and other industries.

Fans everywhere can join the celebration:

• Toast and Post – Raise your glass, snap a photo or video, and post using #WorldBourbonToast, tagging the Kentucky Bourbon Trail® for a chance to be featured.
• Join the Livestream – Tune in all day on the Kentucky Bourbon Trail® social channels for festival moments, special guests, and the World’s Biggest Toast, and for more information, visit WorldBourbonToast.com.

About Lewis
Lewis is a full-service advertising and marketing agency with offices in Mobile, Birmingham, and Nashville. Known for creating impactful brand experiences and integrated campaigns, Lewis partners with clients across food and beverage, tourism, and other industries to deliver creative solutions that drive results. Learn more at lewiscommunications.com.

About The Kentucky Distillers’ Association
The Kentucky Distillers’ Association is a 501(c)(6) non-profit trade association that passionately unites, promotes, protects, and elevates the Commonwealth’s signature Bourbon and distilled spirits industry. The KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. For more information, visit kybourbontrail.com.

Trademarks
KENTUCKY BOURBON TRAIL®, KENTUCKY BOURBON TRAIL CRAFT TOUR®, KENTUCKY BOURBON AFFAIR™, KBT®, BOURBON TRAIL™, KENTUCKY BOURBON HALL OF FAME®, ORDER OF THE WRIT®, KENTUCKY BOURBON TALES®, KENTUCKY BOURBON TRAIL WELCOME CENTER®, URBAN BOURBON TRAIL® and THE PROOF IS HERE® are trademarks/service marks of the Kentucky Distillers’ Association.

Please enjoy Bourbon like a true Kentuckian – Responsibly.