MOBILE, Ala. – The Nutcracker with its stirring Tchaikovsky score is a beloved Christmas tradition. Mobile Ballet now adds the Nutcracker Savings Card to the season, designed to drive its own kind of holiday fanfare with discount-loving shoppers.

Retail partners throughout the Mobile Bay area are offering 20% discounts for Nutcracker Savings Card shoppers during the program from October 25 to November 3, 2024. Shoppers can purchase the card now through the Mobile Ballet website for $50, and unlock exclusive discounts during the program dates, just in time for early holiday shopping.

With discounts available at a wide range of shops, cardholders could potentially save hundreds of dollars on their holiday shopping while directly supporting local businesses and the arts.

“Our goal was a holiday concept both retailers and shoppers would love,” said Mobile Ballet Board President Edie Terreson. “The card supports local business during this crucial early holiday shopping season. Retail studies show nearly half of consumers purchase all or most of their gifts online. We’re encouraging shoppers to shop locally instead in a way that supports our year-round arts enrichment programs, too.”

Proceeds will benefit Mobile Ballet’s outstanding public performances, community outreach programs, and scholarships for young dancers. “This program is a perfect blend of holiday spirit and community support,” Terreson added.

The program is a collaborative effort between Mobile Ballet and numerous retailers in the area. Nearly 50 local retail partners throughout Mobile County and the Eastern Shore are participating in this inaugural year, and Mobile Ballet hopes to expand the program in the coming years.

To purchase a digital Nutcracker Savings Card and view the full list of participating retailers and discount restrictions, visit mobileballet.org/nutcracker-savings-card. Participating stores will also have QR codes posted for immediate purchase on-site.